Javelin Strategy & Research Analyzes the Behaviors and Preferences of the 56 Million "Mobile First" Consumers
San Francisco, CA, May 28, 2015: Driven by the adoption of smartphones and tablets, the U.S. banking system has reached an important crossover point where the number of weekly mobile bankers now equals to number of weekly branch bankers. “Mobile first", consumers-- that is, those who primarily use a mobile device to access their checking account at their primary banks are almost 1 in 4 (23%). Today, Javelin Strategy & Research released The Rise of the Mobile First Consumer – and What that Means for Banking, which describes how to service mobile first bankers and includes deep insights into servicing branch first and online first customers.
Javelin Strategy & Research Forecasts Mobile Proximity Payments to Reach $54 Billion by 2019
San Francisco, CA, May 7, 2015: By 2019, mobile proximity payments make up a mere 1% of all retail transactions, compared to total online payments at 9%. Mobile proximity payments are payments made by consumers at the physical point of sale using a mobile device, usually a smartphone. While the mobile proximity payments market may be in its infancy, the potential for growth and acceleration is exponential. Javelin Strategy & Research released Mobile Proximity Payments Forecast 2015, which identifies first adopters of mobile proximity payments, their attitudes toward using mobile device in the shopping experience, and estimates the market over the next five years.
Javelin Strategy & Research Forecasts More than Half of Online Consumers Will Receive Digital Financial Alerts by 2019
San Francisco, May 4, 2015: The meteoric growth of smartphone and tablet adoption and the highly touted Apple Watch rollout are propelling momentum for push notifications to be central in consumers’ lives sooner than many expect. Today, Javelin Strategy & Research released Push Notifications Change the Game for Financial Alerts, which reveals the demographics of users of push notifications and alerts; forecasts the market by 2019, and offers strategies for financial push notifications to stand out amongst all the other apps.