Digital Strategy & Experience Practice Area

Leverage digital capabilities to improve customer experience and engagement

The digital world doesn't stand still -- neither does Javelin Strategy & Research. Our digital Banking team constantly monitors the impact of market trends and emerging technologies on financial institutions and solution providers. Plan for "what's next" by evaluating market shifts and strategically aligning offerings with objectives and consumer expectations.

​Bank of America first announced its ambitious plans for a mobile banking virtual assistant in the fall of 2016. Dubbed “Erica,” the bank’s assistant ultimately took more than two years of development to reach customers. Erica went live in selected...
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Chase and Wells Fargo have unveiled mobile banking apps this summer that are innovative, provocative, and inherently risky experiments. In the first of two case studies, Javelin examines Chase’s Finn app, released in June, to be followed by a look...
FI bill pay is at a crossroads — and at a virtual standstill. When it comes to the never-ending chore of monitoring and paying bills, consumers are not about to choose between paying bills through their FI or directly at billers. They have made it...
Drawing on Javelin’s Digital Banking Maturity Path, this initial report provides a strategic roadmap to help understand where mobile banking has grown beyond being just a tool for transactional updates and interactions.
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