Mobile & Online Banking Practice Area

Leverage digital capabilities to improve customer experience and engagement

The digital world doesn't stand still -- neither does Javelin Strategy & Research. Our digital Banking ream constantly monitors the impact of market trends and emerging technologies on financial institutions and solution providers. Focus on delivering, measuring and optimizing digital banking features and functionality.

Financial institutions are overlooking scores of ways to deepen digital relationships with the nation’s 82 million Baby Boomers, typically by assuming it is wiser to double down instead on innovations for mobile-first Millennials. The reality is...

2019 Digital Banking Trends

Javelin Report
January 16, 2019 By: Emmett Higdon, Mark Schwanhausser
2019 signals a turning point for mobile-first strategic planning. At innovative FIs, efforts to develop more convenient ways to bank will shift to harder questions. How can we simplify digital banking so that customers tackle more financial chores...
Smartphone applications dominate mobile banking today, with 84% of mobile banking customers using their bank’s app to manage their accounts. More than half of all mobile bankers, however, also access their accounts through a browser on their phone....
Javelin’s 2021 forecast shows that growth in monthly mobile banking adoption is tapering off and will remain far short of adoption of online banking for years into the future. 
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